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WELCOME TO OLX
At OLX, we work together to build a more sustainable world through trade.
We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people around the world every month, through its well-loved consumer brands including OLX, Otomoto, Property24.
Join OLX and see how far you can go.
OLX is seeking an Audience Lead to evolve our Media business into the new addressable world.
The role will take on our key strategic drivers of maturing our consumer understanding and will be responsible across the following areas:
- TOOLING: Assessing what technology or tooling would be required to mature our audience proposition (ID solutions, Data Clean Rooms, CDP), and running the RFI/RFP process to procure and be the legal counterpart with respect to GDPR and consent
- SEGMENTATION: Pairing with Business Analysts to create holistic audience needs, building out audiences with the funnel in mind, as well as partnering with the DS team to identify appropriate ML segmentation (lead scoring, look-a-likes etc)
- ADDRESABILITY/MONETIZATION: Identifying and partnering with relevant tech partners to ensure our data is accessible in the appropriate platforms and working with Business Analysts to assess the performance of segments, including yield, impact
- GTM: Partner with Rev Ops Director and Sales to develop Market Strategy for OLX Audience proposition and pricing
What you bring to the table?
- 6+ years experience in digital marketing, ideally with a focus on audience management coupled with media buying/selling experience
- You bring solid knowledge of tag management & Lookalike Modelling as well as 1st, 2nd & 3rd party customer data management
- You have a very good understanding of Mark-Tech & Ad-Tech technologies (experience with CDPs and DMPs will be highly desired)
- You have confidence and experience in working with online analytics tools such as Google Analytics
- You have good knowledge in programmatic and campaign management, and a deep understanding of customer journey management
- You have already gained solid experience in reporting, campaign performance analytics and dashboarding
- You have a good understanding about legal data regulations, e.g. GDPR
- Ideally you have strong collaboration skills and you are able to work in international and cross functional teams and deliver results
What we’ll give you?
- Outstanding opportunity to become a part of an international team of committed people learning from one another and contributing to the global Naspers Classifieds success.
- Great place to learn and develop within a fast-growing, global classifieds leader which opens further career opportunities in the diverse world of OLX and Prosus.
- Fun and informal environment where getting stuff done and enjoying the ride is far more important than rules and hierarchies.
- You will have perks like company self-service, bonus system, and others.
Why join OLX?
At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world.
Diversity, Equity and Inclusion at OLX
At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.
If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you.
OLX (OLX consists of OLX Global B.V. and its affiliated companies) will handle your personal data with care and will process your personal data to assess your fit for the position you are applying for. You can give your consent (optional) to allow us to store your data for up to 12 months after the application process. So that in case you are not fit for the role at stake we can consider you for other suitable roles.
Please refer to our
Privacy Statement
to find out more about how your application data will be processed.
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